It's official: Buchanan Galleries influencer partner Wendy Gilmour, aka Thank Fifi, is Influencer of the Year 2024!

A deserving winner, Wendy won the coveted title in the Lifestyle category at the Scottish Influencer Awards for her wonderfully curated content which focuses on renovations, fashion, interiors and travel.

Buchanan Galleries, Retail Destination in Glasgow, partnered with Wendy Gilmour in 2022 to create content which engages local, more affluent audiences with various moments across the retail calendar. Wendy creates and distributes content which fits with her own aesthetic and tone of voice, while exploring key centre themes and a variety of retail categories, from fashion and beauty to homeware and experiences. The overall aim of the collaboration is to heighten centre and brand awareness and inspire audiences to visit Buchanan Galleries.

Over the course of our two-year partnership, there has been a remarkable surge in engagement across collaboration posts on Instagram featuring Wendy. Her resonance with our primary target audience, Executive Wealth, is truly exceptional. Wendy adeptly showcases our more affluent brands in a captivating manner, effectively enhancing our promotional efforts.

Buchanan Galleries is proud to be working with an award-winning influencer - big congratulations, Wendy! @thankfifi