Published by Laura Fitzgibbon, Campaigns & Communications Manager
March 20, 2024
On Wednesday 6th March, Savills Place once again held the Property Management Marketing Conference at Savills, Margaret Street, London.
Savills Place brought over 100 people from across the business together to hear updates on Savills' purpose and values, industry performance and insights, effective crisis communications, and ESG strategy and social values. Speakers included Fiona Wright, Katrina Mackay, Graeme Clark, Stephen Toal, Andy Williams, Madeleine Velupillai and Hannah Overton.
In the afternoon, Will Francis, Digital Marketing Expert for Digital Marketing Institute and Chartered Institute of Marketing et al, shared social media insights, explained how the algorithms work, and explored practical tips to immediately boost results.
John Thornton, Senior Creative at Surreal, explored giving posts a personality, touched upon his experience at Innocent Drinks, and discussed how to break the rules on Social Media.
The day was brought to a close with the Property Management Marketing Awards, which recognise and reward the amazing work that’s carried out across all UK schemes and some further afield.
Entries are fairly judged by a panel made up of employees from various areas of the business, who judge the entry against criteria including impact, innovation, and value for money.
The PMMA results…
Category 1: Best On-Site Activation
Winner: Atria Watford - Shop to Unlock - The Grand Gift Giveaway
Runner-up: Borough Yards - Art at Borough Yards
Category 2: Best Environmental Sustainability Initiative
Winner: Stoke-on-Trent City Centre BID - Operation Sparkle
Runner-up: Queensgate Shopping Centre - Sustainable September Campaign
Category 3: Best Partnership/Community Engagement
Winner: Princesshay - Let's Chalk About Mental Health
Runner-up: Jackson Square Shopping Centre - Christmas Community Countdown
Category 4: Best Marketing Campaign
Winner: Princes Square - A Glasgow Icon
Runner-up: It's In Nottingham BID - Nottingham Christmas Castle Market
Category 5: Rising Star
Winner: Rebecca Gomme - Eden Shopping Centre
Runner-up: William Chadwick - Savills Place
Special Recognition
Winner: MegaStores The Hague, Netherlands - Het Pasta Gilde/The Pasta Guild
We look forward to hosting the conference in 2025!