STAKEHOLDERS ENGAGEMENT AND AWARENESS COMMS
B2B communication
OBJECTIVE
Enhance stakeholder engagement, provide timely updates, foster community, to strengthen B2B communication and keep inline with the BIDs Business Plan.
APPROACH
Delivery of a 12-month B2B communication strategy for use by the BIDs team. Implement a comprehensive plan through a multichannel framework of monthly e-shots, quarterly printed newletters and weekly website updates, to connect with a diverse array of levy-paying businesses and effectively engage with stakeholders thoughout the five-year BID term.
RESULTS
A steady increase of engagement and awareness from LEVY-Payers and Stakeholders online and offline. BID schemes have an increasing positive interaction from the local business community.