SOCIAL MEDIA MANAGEMENT
Social Media Management
OBJECTIVE
Increase digital presence, engage audiences, and build awareness through strategic social media content and community management.
APPROACH
Savills Place delivers Social media management to Bh2 Leisure over 12-month period, services include:
Monthly Content Planning & Creation:
Tailored content to align with goals and strategies.
Content creation for social platforms.
Content Scheduling:
Scheduling to ensure optimal timing and reach based on platform (sprout social) analytics
Consistent posting frequency for sustained engagement.
Tenant Liaison:
Improved communication with tenants.
Response to tenants' ad hoc requests and ensure equal share of voice.
Local Community Engagement:
Communicated with local bids on events
Highlighted and engaged with the local community
Community Management:
Swift and responsive customer interaction 364 days a year:
Proactive measures to resolve issues for customers.
Monthly & Quarterly KPI Reports:
Comprehensive performance reports for insights and improvements.
Tracked key metrics to measure the success of the social media strategy.
Management and General Housekeeping of All Social Accounts:
Actively managed followers and engagement on various platforms.
Monitored and made updates to social media platforms
RESULTS
Management of social media year-round which significantly increased awareness and engagement of the scheme that aligns with marketing strategy objectives. Achieved positive customer interactions that can be seen through excellent mystery shopping reports.