APPROACH

As well as promote the event the creative also needed to encourage visitors to engage and share content. Previous campaigns for the site had been photography led however for this campaign the creative team choose to go down a fully animated route. An AI generated Snowman formed the centre piece of the campaign. The snowman was fully animated and was accompanied by falling snow. As the key target audience for the snow event was young families the team created additional assets resulting in a snowman family. Static assets such as posters and adverts also used the same creative resulting in a 360 joined up campaign.