DESTINATION WITH COMMUNITY AT ITS HEART
Community Engagement
OBJECTIVE
To ensure the destination does not operate as an island.
APPROACH
Responsible destination enlivenment through community engagement and greater social impact:
- Activity for local schools, including Christmas carols, work experience, and gardening workshops
- Curate and deliver events in partnership with local businesses
- Donation of The Pod podcast studio to a London community charity
- Work with The Innovation District to partner with neighbouring destinations for the good of the area
RESULTS
Year-long delivery with a track record of high attendance and positive feedback from customers, driving a steady increase in strong sense of community and culture.