APPROACH

We were appointed by the joint venture clients, Tritax and Delancey, to create branding for their MetroBox Portfolio of Retail Parks. The project was split into two phases:

Phase One: Investigate, Insight and Inspire

• In depth research of each site including audiences, location, PESTLE and competitors;
• Interviews, meetings and workshops with the client teams;
• Creation of brand narrative, vision and values;
• Creation of concepts, messaging and the toolkit.
  
  Phase Two: Implement and Interrogate

• Roll out of branding across online (social media, website) and offline (wayfinding and signage);
• Full marketing management including the strategy, content and creative.