CITY CENTRE INVESTMENT OPPORTUNITIES MARKETING SUPPORT
City Centre Visioning
OBJECTIVE
Work with Plymouth City Council to create a suite of marketing material highlighting investment opportunities in the city.
APPROACH
Savills Place were commissioned in 2023 to assist Plymouth City Council with creating a narrative for their city centre plans. Huge amount of change was underway but was not yet part of a cohesive narrative.
Extensive research included site visits and numerous public and private stakeholder interviews. This created a wealth of material that needed to be formulated into a narrative that best represented both existing and future investment opportunities available in the City Centre.
The first Phase of the project took six months and was designed to target investors. A digital brochure was chosen as the best vehicle for this task. Breaking away from the norm the brochure used bright colours and infographics to collate a large volume of information while keeping the page count down to a digestible amount that satisfied the needs of the many stakeholders.
RESULTS
Plymouth now have a document that unites several developments/future investment projects under one vision. The Vision document has been so well received stage two of the project will use its narrative to create a video that will educate residents of the City Centre as to the great plans for their city.