We use cookies to enhance your experience with Savills. By continuing to visit our site you agree to our use of cookies. More info.

place-marketing

All of the locations we work with have their own requirements. That’s why we ensure we respond to the character of the place and have this in mind at all times.

Formulating marketing strategies for places is one of our core strengths and we cover all aspects. From helping a place shape its vision and values, through to detailed delivery of a marketing plan, we work closely with our clients every step of the way. We understand the complex requirements of the audiences and organisations that our clients represent, and so our experience in planning and conducting these campaigns means that we can maximise the effectiveness of all marketing channels, whilst getting the most from the budgets set.

Monks Cross day-to-day marketing

Savills Place manage the day-to-day marketing for Monks Cross Retail Park, a 270,000 sq ft prime regional retail site in York. Anchor tenants include Primark, TK Maxx and H&M.

Focusing on the strategic marketing planning for the year, Savills Place support the onsite management team by delivering all marketing activities and maintaining relationships with tenants, local partners and stakeholders to raise the profile of the retail park and build awareness within the region.

Key Highlights:

  • Full strategic marketing planning and budget management.
  • Campaign and event management.
  • Digital marketing management.
  • Tenant liaison, partnership management.
  • Managing communications for the revamp works onsite and new store openings 2019.
  • Delivery of tactical digital campaigns including ‘Make it Monks Cross’ to build engagement and awareness across digital platforms.
  • Working in partnership with chosen charity The Snappy Trust on annual activities to raise money and awareness.

Case Study

We were commissioned by New Anglia Local Enterprise Partnership (LEP) to develop an umbrella place brand for Norfolk and Suffolk. The new Economic Strategy firmly emphasises the need for consistent place branding and overarching offer to bring world-class inward investment and business location offer, to stand out from other areas of the UK and the global economy. 

We approached this brief by conducting a macro and micro analysis of Norfolk and Suffolk which included; PESTLE/SWOT analysis, competitor analysis, key stakeholder interviews and questionnaires, including engagement with potential inward investors at MIPIM. Stakeholder engagement workshops were organised to help to develop the brand identity, vision and values. Brand visuals were then created, with a view to how these could then be implemented across multiple marketing touchpoints/platforms. 

Click here to view the launch video.

New Anglia LEP


Some of our place-marketing services