place-marketing
All of the locations we work with have their own requirements. That’s why we ensure we respond to the character of the place and have this in mind at all times.
Formulating marketing strategies for places is one of our core strengths and we cover all aspects. From helping a place shape its vision and values, through to detailed delivery of a marketing plan, we work closely with our clients every step of the way. We understand the complex requirements of the audiences and organisations that our clients represent, and so our experience in planning and conducting these campaigns means that we can maximise the effectiveness of all marketing channels, whilst getting the most from the budgets set.
UKs highest Escape Room
Savills Place provides strategic support and ideation to The Leadenhall Building team. When faced with a changing landscape of occupancy and peoples relationship with office spaces, after the Covid lockdowns, we set out to create a fun team building activity, highlighting the buildings attributes. By building a bespoke escape room, we hoped to provide a shift in understanding of the role of the office post-Covid; giving the office an identity of somewhere that brings people together, creates opportunities you don’t get at home, and helps with creative productivity.
Key Highlights
- Values-led activation, addressing challenges of our occupier leaders in supporting their staff
- Record attendance from our community and fantastic feedback
- National press, and discussed on CNN’s Richard Quest ‘Quest Means Business’
- Legacy social media content with record engagement figures
The Coronation Big Lunch
Savills Place spearheaded a campaign to be at the forefront of celebrations surrounding HM The King’s Coronation, with a once-in-a-generation opportunity for the Savills UK PM portfolio to become official Destination Partners for The Coronation Big Lunch.
This values-led campaign puts combatting loneliness at heart of what it does; bringing communities together, celebrating local businesses and talent, and creating connections.
Key Highlights:
- Tens of thousands of people taking part in hyper-localised activity
- Localised charity fundraising
- Strategic engagement with stakeholders
- Elevated experience for communities across the country
- Brand engagement with sponsors for increased fundraising and activation opportunities
- Delivery of communications and creative assets
The Crown Estate Regional Portfolio
Savills Place provides strategic support to five shopping/leisure centres under the ownership of The Crown Estate. These include, Crowngate, Rushden Lakes, Fosse Park, The Gate and Princesshay.
Each site has a dedicated Account Manager whose responsibility it is to ensure the annual marketing plan is delivered in line with agreed budgets and expectations, to ensure positive ROI.
Key Highlights:
- Campaign and creative support
- Full strategic marketing management
- Training and workshops
- Agency reviews
- Budgeting support
- Crisis PR support
Landsec Retail & Leisure Portfolio
Savills Place provide a full marketing service to the Landsec Leisure portfolio and also manage the strategy and budget for three of their retail sites. These include Xscape in Castleford and Milton Keynes, Brighton Marina, West India Quay, Buchanan Galleries and Southside in Wandsworth.
The portfolio has a dedicated Marketing Manager and Marketing Executive who are responsible for delivering against each site’s objectives, in line with marketing strategy and budget.
Key Highlights:
- Full strategic marketing planning and budget management.
- Social media management across Facebook, Twitter and Instagram
- Customer response 365 days a year (9am-6pm)
- Web and content management
- Digital media campaign planning
- Crisis PR support
Fosse Park West and Food Central, Leicester
Savills Place provided strategic support for The Crown Estate’s 140,000 sq ft retail and F&B extension scheme at Fosse Park, located in Leicester. The launch included Fosse Park West, a new retail destination with flagship Next and Flannels stores and Food Central, a new and exciting food offer for the scheme. Alongside the launch was a unique campaign Fosse Foxes, with 25 life size fox art installations, celebrating the local area and resident artists to bring a new experiential and engaging tourist attraction to Fosse Park, to run throughout Spring and Summer 2021.
Key Highlights:
- Marketing strategy, budget and timeline
- Paid media planning and creatives
- PR and communications with tenants and wider media
- Content and copywriting for digital and offline channels
- Launch event on site support
- Fosse Fox campaign planning and execution
Bh2 Leisure, Bournemouth
Savills Place manage the day-to-day marketing for Bh2 Leisure, Bournemouth. With 15 leisure brands including ODEON, Five Guys, Nando's, Mr Mulligans, Brewdog, Boom Battle Bar and more.
Focusing on the strategic marketing planning for the year, Savills Place support the onsite management team by delivering all marketing activities and maintaining relationships with tenants, local partners and stakeholders to raise the profile of the leisure site and build awareness within the region. Working alongside chosen charity MyTime Young Carers as well as local town BID to ensure the site is at the heart of all town activity.
Key Highlights:
- Full strategic marketing planning and budget management.
- Campaign and event management including the popular yearly Let It Snow event
- Digital marketing management.
- Tenant liaison, partnership management.
- Influencer management including full briefing and liaison on content creation for brands on site
- Managing communications for welcoming new tenants including Escape Hunt & Boom Battle Bar in 2022.
- Delivery of tactical digital campaigns inc. ‘Be Entertained’ to build engagement and awareness across digital platforms.
- Working in partnership with chosen charity MyTime Young Carers on annual activities to raise money and awareness.
Monks Cross, York
Savills Place manage the day-to-day marketing for Monks Cross Retail Park, a 270,000 sq ft prime regional retail site in York. Anchor tenants include Primark, TK Maxx and H&M.
Focusing on the strategic marketing planning for the year, Savills Place support the onsite management team by delivering all marketing activities and maintaining relationships with tenants, local partners and stakeholders to raise the profile of the retail park and build awareness within the region.
Key Highlights:
- Full strategic marketing planning and budget management.
- Campaign and event management.
- Digital marketing management.
- Tenant liaison, partnership management.
- Managing communications for the revamp works onsite and new store openings 2019.
- Delivery of tactical digital campaigns including ‘Make it Monks Cross’ to build engagement and awareness across digital platforms.
- Working in partnership with chosen charity The Snappy Trust on annual activities to raise money and awareness.