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What is a BID?

What is a BID? A Business Improvement District (BID) is a business-led and business-funded body formed to improve a defined commercial area. The benefits of BIDs cited by the businesses they represent are wide-ranging and include:

  • Businesses decide and direct what they want for their area.
  • Businesses are represented and have a voice in issues affecting the area
  • Businesses are represented and have a voice in issues affecting the area
  • BID levy money is ring-fenced for use only in the BID area - unlike business rates which are paid in to, and redistributed, by government
  • Increased footfall
  • Improved staff retention
  • Business cost reduction
  • Area promotion
  • Assistance in dealing with the Council, Police and other public bodies

Scroll down to see the types of services we provide for BIDs.

Our Approach

Our ABC approach resonates with BIDs throughout their ballot process and helps to set clear milestones along the way. It updates our 5-stage approach which introduced the Feasibility, Planning, Local Authority, Campaign and Establishment Stages. In the ABC process (A) requires developing or renewing BIDs to ‘Analyse’ the location and its competition; (B) is the ‘Build’ of the proposal; (C) is where the team works to ‘Create’ a compelling ballot campaign.

Once successful at ballot, the new BID Body would follow on to ‘Deliver’ (D) on their manifesto commitments and continuously ‘Evaluate’ (E) their outputs throughout the term. Click below to view this in detail.

View ABC Table

BID Development

We can take you step by step on the journey of how to manage a successful BID campaign and ballot– be it a town, city or Industrial area – from the initial feasibility study, to consultation, development of the actual business plan and finally organisation of the ballot.

We have developed BIDs in numerous locations across the UK, including, but not limited to, Ipswich, Nottingham, Bromley, Southend, Ilford, Uxbridge, Leeds, Leicester, Stoke-on-Trent and Colchester.
BID Management

Savills Place provides ongoing BID management support to numerous locations. We have guided all of the BIDs we manage through either a first ballot and/or renewal and are proud to support them. Find out more about these on our clients page.

In a nutshell, we work with the structure you have to help maximise the BID delivery. All of our teams have worked in a BID at an operational level so understand all that is needed to create a successful and well­ run organisation. A location can have its own team on the ground if it chooses and and we can support them by providing overarching strategic guidance, governance advice, business planning,marketing and communication planning/strategy, campaign plans, human resource support, recruiting facilities, monthly management and marketing meetings, budgeting and finance resource. Equally we are able to recruit, provide and manage the entire BID team on your behalf if you so choose.
BID Feasibility

We can help you test the BID concept with businesses in your area to see what matters to them and what matters to their business. As we know, every place is different with individual wants and needs.

We help you define whether there is an appetite for the BID concept and what potential areas of investment businesses would want to spend their money on. We help you model a potential BID zone and look at in principle what your BID might do. Our feasibility service is the ‘go ­to’ guide for places in the initial stage of developing or renewing a BID.
BID Consultancy

We have a technical support package for developing and renewing BIDs and is a good example of how a consultancy should provide a clearly defined project with a clearly defined timeline and a clear definition of success.

The i5 stages is incorporated into the remote support package . It will guide you through Feasibility, Planning, Local Authority, Campaign and Establishment. Each of these stages require knowledge, solutions and must progress at the required pace. Each location poses its own unique challenges which can come from leftfield, but this package provides the assistance and reassurance that these can be overcome. This package provides a solution for locations who have established on-site teams but require off-site technical support throughout these stages of developing or renewing a BID. As often as required, help, advice and practical assistance is available to guide through each of the i5 stages from a dedicated Manager who is the primary point of contact as well as the experienced wider team when required.