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place-marketing

All of the locations we work with have their own requirements. That’s why we ensure we respond to the character of the place and have this in mind at all times.

Formulating marketing strategies for places is one of our core strengths and we cover all aspects. From helping a place shape its vision and values, through to detailed delivery of a marketing plan, whilst always  involve the client.We understand the different requirements of the audiences and organisations that you represent. Our experience in planning and conducting these campaigns means that we can maximise the effectiveness of all marketing channels whilst getting the most from your budget.

 

Case Study

We were commissioned by New Anglia Local Enterprise Partnership (LEP) to develop an umbrella place brand for Norfolk and Suffolk. The new Economic Strategy firmly emphasises the need for consistent place branding and overarching offer to bring world-class inward investment and business location offer, to stand out from other areas of the UK and the global economy. We approached this brief by conducting a macro and micro analysis of Norfolk and Suffolk which included; PESTLE/SWOT analysis, competitor analysis, key stakeholder interviews and questionnaires, including engagement with potential inward investors at MIPIM. Stakeholder engagement workshops were organised to help to develop the brand identity, vision and values. Brand visuals are being created for recommendation, with a view to how these could then be implemented across multiple marketing touchpoints/platforms.

Some of our place-marketing services