A new inward investment brand, 'Unlimited' was this week unveiled by New Anglia LEP. Developed by Savills Place, the brand is an umbrella brand that brings together a world-class inward investment and business location offer.

Working collaboratively with Jacob Bailey, a robust place-shaping methodology was undertaken to identify place branding with strong, cohesive messages, values and a visual identity.

The approach entailed a destination audit, primary research with local and international stakeholders, strategic support, before creating the visual identity and comprehensive brand guidelines.

Commenting on the result, Director of Savills Place, Fiona Wright said: "We are really pleased to be able to celebrate the launch of ‘Unlimited’ with New Anglia LEP. The current political climate further strengthens the need for a strong inward investment brand and we are delighted to have been the chosen place-marketing specialists who took this journey with New Anglia LEP. The brand narrative reveals an exciting future for the LEP and we wish them all the success as they implement their brand and strategy."

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